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Our Perspectives

Insights on Strategic video Storytelling

We believe the right story can do more than promote - it can connect, clarify, and inspire action. These articles are here to help you understand how purposeful video storytelling can support your message, your people, and your goals.

Featured blogs

A Guide to Customer Testimonial Videos

Video Storytelling
A video testimonial is a dynamic way to showcase a former or existing satisfied customer’s experience with your product, service, or brand.
By Elliot
August 20, 2025

Featured article

A Guide to Customer Testimonial Videos

Video Storytelling
A video testimonial is a dynamic way to showcase a former or existing satisfied customer’s experience with your product, service, or brand.
By Elliot
August 20, 2025

Our perspectives

Browse our latest thinking on strategic video storytelling.
‍Filter by the questions you’re asking about video, or explore everything below.

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Video Strategy
Video Storytelling
Video ROI

How to Repurpose Video Content to Increase ROI

By Elliot
July 20, 2020

Video Strategy – The When, Where and How of Video Production.

By Ellliot
July 19, 2020

15 reasons why video marketing boosts business

By Elliot
January 3, 2020

Navigating the Energy Transition with Video Storytelling

By Elliot
August 12, 2025

7 Video Production myths that are harming your business growth

By Elliot
June 1, 2023

Maximise Your Video Investment

By Elliot
May 30, 2023

Master Video Marketing

By Elliot
May 29, 2023

7 Proven Video Content Strategy Ideas for Business Marketing

July 27, 2020

10 common mistakes with corporate videos and how to avoid them

By Ellliot
July 27, 2020

How to Create a Brand Story Film

By Elliot
August 20, 2025

The Power of Brand Storytelling in Video Marketing

By elliot
August 20, 2025

7 Business Storytelling Types Every Company Should Use

By Elliot
August 20, 2025

Winning Your Viewer’s Heart: The Role of Emotion in Video Storytelling

By Elliot
August 20, 2025

Demonstrate Your Commitment To Net Zero With Video Content

By Elliot
August 12, 2025

Build Trust in Energy’s Future with Video Storytelling

By Elliot
August 12, 2025

How to Repurpose Video Content to Increase ROI

By Elliot
July 20, 2020

15 reasons why video marketing boosts business

By Elliot
January 3, 2020

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