Reach Icon

Our Process is Designed to Prevent the No.1 Mistake in Business Video

In 25 years, we've seen the same mistake kill hundreds of videos.

The mistake? Focusing on production before figuring out strategy and story.

When business video fails, it's rarely because it looks bad. It fails because no one answered two critical questions before filming:

What are you trying to achieve? (Strategy)

What story will get you there? (Story)


Skip these, and you're gambling with your budget.

Our Story-First Process makes sure you get both right - before you invest in production.

Simple Process, Clear Results

Clarity Call

What happens:

We figure out what you're trying to achieve and what story will get you there. Just clear thinking before production.

What you get:

Certainty. You'll walk away with total clarity on the business problem we're solving and the exact story that will deliver the result.

Story Design

What happens:

We work out who needs to be on camera, what message will land, and how to structure it so people actually watch.

What you get:

A Strategic Blueprint. You get a tangible plan that maps out the characters, message, and structure, proving how we'll connect with your audience before a single frame is shot.

Production

What happens:

Documentary-style filming. Real people, real stories. We use proven structures to keep people watching long enough for them to feel, think, or do what you want them to.

What you get:

Authenticity That Builds Trust. You get our entire 25 years of experience focused on one thing: capturing real moments that make your audience feel something, creating the kind of trust that can only come from authentic, human stories.

Deployment

What happens:

We tell you where and how to use it for best results. Simple guidance, not overwhelming.

What you get:

An Asset That Drives Results. You get more than a video file; you get a strategic tool you can deploy to start driving results.

Book Your Clarity Call
Reach Video play button icon - white

Clarity Call

What happens:

We figure out what you're trying to achieve and what story will get you there. Just clear thinking before production.

What you get:

Certainty. You'll walk away with total clarity on the business problem we're solving and the exact story that will deliver the result.

Learn More
Reach Video play button icon - white

Story Design

What happens:

We work out who needs to be on camera, what message will land, and how to structure it so people actually watch.

What you get:

A Strategic Blueprint. You get a tangible plan that maps out the characters, message, and structure, proving how we'll connect with your audience before a single frame is shot.

Learn More
Reach Video play button icon - white

Production

What happens:

Documentary-style filming. Real people, real stories. We use proven structures to keep people watching long enough for them to feel, think, or do what you want them to.

What you get:

Authenticity That Builds Trust. You get our entire 25 years of experience focused on one thing: capturing real moments that make your audience feel something, creating the kind of trust that can only come from authentic, human stories.

Learn More
Reach Video play button icon - white

Deployment

What happens:

We tell you where and how to use it for best results. Simple guidance, not overwhelming.

What you get:

An Asset That Drives Results. You get more than a video file; you get a strategic tool you can deploy to start driving results.

Learn More
Reach Video play button icon - white

It Doesn’t Have to Be Difficult

This isn't rocket science. It's just:

01

Be clear on what you're trying to achieve

02

Find the right story to achieve it

03

Capture it authentically

04

Use it in the right places

The reason video fails isn't usually complexity. It's focusing solely on production. We don't.

What Makes This Different

We Figure Out What Will Work First

We're not videographers looking for orders. We tell you what will work (and what won't) before you invest.

We Use Proven Story Structures

Our approach is built on 25 years of knowing which stories get watched and which get skipped. Not guesswork - proven frameworks.

We Focus on Results

We measure success by the problem solved - shorter sales cycles, better hires, stronger trust. You're investing in a result, not just a video file.

What the Right Story Delivers

Builds trust faster

Shortens sales cycles

Attracts ideal clients

Filters for the right people

Differentiates you

Prospects imagine working with you

Creates advocates

People retell your story

Commands premium pricing

Positions you as the strategic choice

Reduces explanation fatigue

Your story does the work

Drives action

Creates motivation to act

frequently asked questions

Do I need to know what kind of video I need?

No. Just bring your business challenge - we'll figure out what fits.

What if video isn't the right solution?

We'll tell you. We'd rather say no than take on work that won't deliver.

How long does this take?

It depends on the scope, but we'll give you a clear timeline after the Clarity Call.

What does it cost?

The investment for any project is based on the result we're aiming for. We don't sell hours; we solve problems. On our Clarity Call, we'll get clear on that problem together, which allows us to provide a proposal tied directly to the value we'll create for you.

What if I already know what I need?

Perfect - we'll still ask a few strategic questions to make sure it solves your actual problem. Sometimes what you think you need and what will actually work are the same thing. Sometimes they're not. Either way, we'll figure it out together.